wildcloud Opens in new windowis a tool that allows WordPress businesses to scale and create recurring revenue by building products and platforms they didn’t know were possible. Initially, they hired me for a UX and UI audit, which highlighted their issues. And then, they hired me to solve them.
The main knot to untangle was how to communicate the huge benefits wildcloud can bring, rather than focus on the features first. I supervised their content design and user flows, created the UI design and did some copywriting, too (I told you, I can do more than one thing). The UI is conceived as modular, à la Piet Mondrian, which fits because the wildcloud team is mostly Dutch, just like the 20th century painter.

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