wildcloud Opens in new windowis a tool that allows WordPress businesses to scale and create recurring revenue by building products and platforms they didn’t know were possible. Initially, they hired me for a UX and UI audit, which highlighted their product issues. And then, they hired me to solve them and help them improve their product with an on-boarding, dashboard and website re-design.
The main knot to untangle on the front-end side was how to communicate the huge benefits wildcloud can bring, rather than focus on the features first. I supervised their content design and user flows, created the UI design and did some copywriting, too (I told you, I can do more than one thing). The UI of the website is conceived as modular, à la Piet Mondrian, which fits because the wildcloud team is mostly Dutch, just like the 20th century painter.