I was commissioned to create the identity for a new juice bar in Valencia, Spain. The brief was to create a colourful logo, vibrant, yummy and lively, to set the tone for the bar, which would be selling only super-healthy raw juices and smoothies from local organic produce. I was asked to incorporate a straw if possible – I was initially reluctant as every juice bar in the world has a straw in their logo – but I am very pleased with the result. It works, and it’s unique.
The name plays with the word ‘licuados’, juices, and the number 2, dos. I used a Q instead of a c because the q has become a glass with straw, seen from the top. The logo colours can change according to its environment, or the type of fruit.
I was also in charge of the photography, an integral part of the branding: fresh, raw and organic, against a rustic, natural wood background.
- Brand development
- Brand and market research
- Identity design
- Creative design
- Creative direction