BFI Future Film Festival


Client: British Film Institute

From 2008 to 2011 I provided creative direction and leadership of the design team at the BFI (British Film Institute) in London, leading from brief to completion large marketing projects for a wide range of applications.

The most important and rewarding aspect of my work at the BFI, however, was the creative direction. At the BFI I worked towards formulating a new visual language, creating a memorable visual impact for the film seasons as well as conveying a deeply layered, compelling cultural message.

This specific project was for the Future Film Festival, a great initiative by the Education department at the BFI. The FFF is an active festival, where young film professional go to learn by taking part. When tasked with creating the campaign for the 4th BFI Future Film Festival in 2011 I came up with the idea of a jar full of sparkling creativity. The light trail image was conceived, created and shot by me in my studio, where much fun was had by all involved. We used all sorts of lighting implements, including a child’s bike wheel with fairy lights attached. The most successful image was then selected as the main image for the FFF campaign.

For the 4 following editions I set up and led a workshop and competition for design students to design the FFF campaign, in collaboration with the University of the Arts, London and Middlesex University. The project was ambitious: it aimed at bridging the gap between filmmakers and designers. It was fantastic fun! Please see the old project website to see the students’ compelling ideas and designs and to find out more about what we all did. The gallery below also offers a view on the students’ artworks and their exhibition at the festival itself.

Services provided

  • Photography
  • Creative design
  • Poster design
  • Creative direction
  • Web design
  • Training and education