A series of pieces for promotional marketing and sponsored events that I designed for the Channel 4 brand while working at Idle Industries. These pocket-sized brochures would be distributed around London or at festivals and other events. Sometimes they were advertising Channel 4 programmes, other times they were sponsorships by Channel 4.
For instance, the small booklet with the 80s-style red lipstick cover was a guide to the off-schedule events around London Fashion Week.
The Idle Industries agency (also publishers of the legendary Idler magazine) had close ties with Channel 4, so I had the chance to work on all sorts of collateral, including billboard campaigns.
- Brand and market research
- Creative design
- Creative direction