BODI.ME branding

Type of project: Logo and branding – Creative direction


Identity, branding and a video for the exciting hi-tech start-up BODI.ME: forerunners in fashion and health innovation.

The brand provides body scanning and sizing services both to the fashion and health industries.

The ethos and values of the brand are all centred on the human figure. So I came up with idea of using the letter ‘I’ with the big dot to represent the body.

I also directed the creation of an animated promotional video for, with the wonderful illustrator Clare Mallison and the brilliant video editor Lewis Davies.

Services provided

  • Brand development
  • Brand and market research
  • Illustration
  • Identity design
  • Creative design
  • Print production
  • Artistic direction
  • Video production