As part of my job at the British Film Institute, I would art-direct, supervise and sometimes create from scratch the campaigns for the film festivals.
This is what happened in 2010, when I ideated, created and developed the campaign concept for the London Lesbian & Gay Film Festival 2010. Most of the photography and illustration used are mine.
The design process started from interviews with BFI members and staff who were involved in the organisation of the film festival. Visual styles were examined and a mood board was created. Beyond flamboyant style choices, the narrative of the main image is based on the location of the venue and on the ethos of diversity and inclusivity at the core of the LLGFF (now called FLARE).
I can honestly say this was the most fun I have ever had when creating a design. I used my own photographs of animals from my travels and from London Zoo. I experimented with textures, paints, glitter for the text. The final image was the results of months of research, conversations and experimentation.
The campaign ran across print and digital media. The pink bus was ubiquitous in London for a few weeks. The driver is a young kitten named Ciro.
Here’s the animation we did for the ident of the festival, shown before each screening.
