Nobody cares about your brand typeface. Stop wasting time on picking the right fonts! … If you know me at all, you probably have guessed already that I’m only kidding. Yes – yes, people do care about your brand typeface. They specifically care that you pick an accessible typeface: so that they can actually read […]
Piccia
The creative potential of accessible design
Important note: if you can’t see any video above, it’s because you’ve rejected cookies. I’m afraid you’ll need to accept them if you want to watch my talk! Otherwise, you can go straight to YouTube and watch my UX Copenhagen 2023 talk there. Hi, I’m Piccia Neri. In my talk at the conference UX Copenhagen […]
Accessible captions: why they matter
You know that all videos must be captioned to meet the minimum WCAG level A, don’t you. But have you ever stopped to think about that you also need to create accessible captions? Well if you haven’t, you definitely should. The web is rife with unreadable captioning styles favoured by trend-setters with a large audience, […]
13 tips to improve conversions
I’m a big fan of audits. Why? Because they’re the first, essential piece of research when you start working with a client. Also, because they often reveal there is no need to reinvent the wheel: you can almost always identify a few quick wins that will nevertheless be transformational, and improve conversions on a sluggish […]
6 typography mistakes
Don’t make these 6 typography mistakes in your content. Chances are: you’re probably making at least 3 of them. How do I know? Because I see it every day, on 99% of the websites, apps, dashboards I audit, emails I receive, social media posts I read, adverts I’m targeted by. How to increase your potential […]
A brief guide to text colour contrast
You know what’s great about getting your text colour contrast right? It will make you stand above 83.9% of the top 1 million sites on the World Wide Web, in one fell swoop. The WebAIM (Web Accessibility in Mind) organisation publishes a yearly report Opens in new window on the accessibility of the top 1,000,000 […]
My top typography tip
One of the most common type-related headaches that people come to me asking for my best typography tip about, is this one: how to pair typefaces. I understand the importance of this, of course, and I also get how overwhelming it can be: we are spoilt for choice on the web these days, both with […]
Why typography matters
This article was originally posted on the Design for Geeks website: a project I have now archived. How much does typography matter? You probably can already imagine that I think typography matters a lot, and for a number of reasons, not just one. 3 key reasons Today, I’ll give you three key reasons why typography […]
The difference between font and typeface
This article was originally posted on the Design for Geeks website: a project I have now archived. This version is edited and improved on. Whenever I do a UX or UI audit – and I do many – typography is most often a sore point. Interestingly, it is also an essential component of the interface […]
Effective Copywriting Tips for Better UX
This article was originally posted on the Design for Geeks website: a project I have now archived. By Andrea Zoellner, [at the time of writing the article] VP of Marketing at Kinsta Opens in new window This blog post is inspired by a talk Andrea gives at WordCamps around the world. You can watch a […]